Take Part

There are numerous ways in which practices can take part in NOW week. You have between NOW and February 2012 to organise your week which will let people in your area know what you have to offer:

• Arrange an open day

• Offer a free initial orthodontic consultation

• Give away NOW products with the NOW branding during NOW week

• Organise an orthodontic cookery demonstration, showing that people with braces ways to eat well during orthodontic treatment

• Add a NOW section to your website with links to the official NOW website, you can download a NOW logo for free

• Produce a newsletter and email all your patients telling them what you are organsing for NOW week

• Run a NOW competition

• Arrange a school visit and give a talk about orthodontic treatment or invite classes from the local school for a tour of the practice

• Read weekly blog between NOW and February 2012 to find out how we are gearing up for launch week

• Don’t forget: Tell the local press what you are doing using the press release we have written for you to customise. Click here to see how other orthodontists embraced NOW in 2011 to give you more ideas. Local events

• Let us know what you have planned and we can use your ideas to stimulate others; email tracyposner@positivecomm.com