Press Releases

NOW Let's Cook - 1st February 2012

BOS launches ‘brace-friendly’ recipe booklet featuring nutritional guidance

One of the activities of the 2011 National Orthodontic Week campaign was a recipe competition which encouraged people to submit their favourite brace friendly recipes. Now a collection of recipes has been compiled into a booklet featuring twenty six of the winning dishes.

Every recipe has been analysed by Juliet Reeves, who is Clinical Director of Perio-Nutrition, which offers nutritional advice specifically tailored for dental patients. Juliette is an expanded-duties dental hygienist and trained nutritionist with over thirty year’s experience. She qualified from Birmingham Dental Hospital in 1981 and studied nutrition with Patrick Holford and Kate Neil at The Institute for Optimum Nutrition, gaining qualifications in Optimum Nutrition Education with further study in Nutritional Biochemistry. Download the entire release here ...

 

NOW smile - 1st December 2010

The British Orthodontic Society’s National Orthodontic Week took place between 22 and 28 February 2011.  The highlight of the campaign was an event at the V & A  Museum of Childhood in London during half term, when the gallery was visited by over 2,000 people a day.  Throughout the week you were able to ‘Meet an Orthodontist’ and ask questions about orthodontic treatment.

The focus for NOW 2011 was young people and during the campaign the BOS aimed to highlight the problems of dealing with protruding teeth.  Two young winners of the BOS annual Against the Odds competition, who have both had to overcome seemingly insurmountable problems related to their protruding teeth, acted as figure heads for the campaign and their success stories inspired others to seek help.

A short film was produced which features interviews with these young orthodontic patients, and other young people who have had their lives changed by orthodontic treatment, and also features interviews with orthodontists who explain the issues and benefits of orthodontic treatment.  The film can be viewed at www.nowsmile.org.  The site also features radio interviews about orthodontic treatment and more will be uploaded during NOW so you can continue to update.

To graphically illustrate the problems of protruding teeth the BOS has commissioned the building of two life-size Lego heads showing mouths ‘before’ and ‘after’ orthodontic treatment, and these will be unveiled at the launch and will be on display at the Museum of Childhood during NOW.  A competition will be held during the event to encourage visitors to guess the number of Lego bricks it took to build both faces.  The winner will be awarded a children’s sonic toothbrush – Sonicare For Kids - produced by Philips.

A survey was conducted by YouGov which canvassed the public about their attitudes towards protruding teeth and produced some interesting statistics, which were revealed at the launch event.

Competition lovers were drawn to the recipe challenge on the NOW website which was designed to encourage people to come up with delicious brace friendly dishes.  A selection of the best was featured as downloadable fact sheets on the NOW website and it is intended that these  form the basis for a brace-friendly recipe leaflet to be published by the BOS in the coming months.  The ultimate winner of this competition will also win an adult’s Sonicare toothbrush, so it is worth logging onto the NOW website to find out how to enter.

For those not planning a trip to London during half term there will be a range of local NOW initiatives being arranged by orthodontists throughout the country and anyone interested in finding more, or where they can get orthodontic treatment in their area, should visit www.nowsmile.org.

-ends-

Issued on behalf of the BOS by Positive Communications.  For more information, interviews with the Against the Odds winners or the Chairman of the British Orthodontic Society, as well as campaign images, please contact: 
Tracy Posner on 020 8566 8811 tracyposner@postivecomm.com or
Catherine Domanski on 07738 287764 catherine.domanski@positivecomm.com or
Ann Wright on 020 73538680 ann.wright@bos.org.uk